THE FLAGSHIP CONCEPT STORE

THE MINOÁR FLAGSHIP CONCEPT STORE

Step inside a secluded contemporary temple transformed into Minoár’s first inaugural flagship concept store.

 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 

The distinguishable storefront is accessible through a solid 3.5 meters tall steel door with burnt steel peculiar handle. Once inside the colorless environment in warm grey tones it unveils the sanctuary-like boutique area. Highly textured concrete walls are the boundaries floating hanging rails and wall sculptured artworks resemble the feeling of another unknown world, yet to be discovered.

INSIDE THE STORE

One’s experience inside the concept space is surrounded by numerous men’s & women’s collection pieces, one of a kind items, archive pieces and exclusive sample designs from future collections. Range of Minoar’s timeless artworks can be explored hanging on the walls resembling absence of concept and a world of its own.

 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 

The attention to all senses is of philosophical and aesthetical importance. Fragrance and taste through earthy essential oil and Minoár’s signature range of dark red wine are present to embrace visitors.

 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 

The concept store itself resembles Minoár’s identity, each detail unveils the brands’s primordial concept. The altered concrete walls, floor and furniture in warm monochrome tones offer delicate warmth to the overall experience.

THE INTERIOR SPACE

Hanging from the ceiling steel rails present a spectrum of signature collection garments & accessories. The store space acts as an art gallery displaying series of monumental artworks emerging from the interior boundaries resembling timelessness and rawness.

 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 
 Minoár - For the one who does not belong 

WE INVITE YOU TO THE OFFICIAL STORE OPENING
23th JUNE

Address: 131, DONDUKOV BLVD, SOFIA 1527
Phone: +359 878 222 887
Store Mail: [email protected]
OPEN
MONDAY – FRIDAY — 11 A.M. TO 20 P.M.
SATURDAY – 12 P.M TO 19 P.M.

WHAT TO EXPECT

Men’s & women’s collections
Accessories
Signature Minoár dry red wine & coffee
In-store & storefront installations
Archive sales
Private pre-collection previews
Privately scheduled visits

© MINOAR 2013-2021 ALL RIGHTS RESERVED Minoar LTD VAT: BG202384078